The holidays are a great time to reflect on the year past and think about how you can give back to your community. One way to do this is to participate in a holiday shop local campaign. By shopping locally, you are supporting businesses in your community and helping to boost the economy. Here are some tips from Business High Point - Chamber of Commerce on how you can kick off a successful holiday shop local campaign.
There are a few things you need to do to get your holiday shop local campaign off the ground. First, you need to make sure that your business is registered with the chamber of commerce or other similar organization. This will help promote your campaign to other businesses in the area. Second, you need to create marketing materials such as flyers and posters to put up in your store and around town. You can also create an email marketing campaign or social media ads. Finally, you need to decide what incentives you will offer customers who shop with you during the campaign period.
Once you have registered your business and created marketing materials, it's time to start promoting your campaign. One way to do this is by hosting events such as meet-and-greet nights or holiday trunk shows. You can also offer discounts or giveaways for customers who participate in your campaign. Make sure to promote your events and specials on social media and in any email marketing campaigns you send out. You can also partner with other businesses in the area to cross-promote each other's campaigns.
One of the best ways to encourage customers to shop with you during the holidays is by offering incentives. Discounts are always a popular incentive, but you can also get creative with gifts with purchase or loyalty programs. You can also hold drawings or raffles for customers who make purchases during the campaign period. Whatever incentive you choose, make sure it is something that will appeal to your target audience.
Another great way to support local businesses during the holidays is by partnering with them for joint marketing and co-hosting events. You can pool resources with other businesses in the area to create a unified marketing campaign that promotes all of the businesses involved. You can also team up to host events such as holiday open houses or charity fundraisers. By working together, you can reach a wider audience and have a greater impact on your community.
For instance, try working with other businesses to create a gift guide filled with sales info and product images. Each business can share the gift guide with their customers and add it to their website. And if you want to supplement this with some additional targeted marketing, simply use this free tool to split it into multiple PDFs and share them with various social media groups to help get the word out.
Giving back is one of the best things about the holidays, and there are many ways for businesses to do this through their holiday shop local campaigns. One way is by donating a portion of proceeds from sales made during the campaign period to a local charity or nonprofit organization. You can also collect donations of items such as coats, toys, or non-perishable food items at your store during the campaign period. Whatever way you choose to give back, make sure it aligns with your company's values and mission statement.
The holidays are a great time for businesses to give back to their communities, and participating in a holiday shop local campaign is one great way to do that! By following these tips, you'll be well on your way to running a successful campaign that supports local businesses and gives back to those in need this holiday season!