Description
Masterclass Objectives:
- Connect your brand to the customer experience at every touchpoint (internally and externally).
- De-escalate, control the narrative, and remain aligned with your brand values.
- Execute greetings and closings that enhance customer satisfaction.
- Leverage pull through techniques to facilitate learning.
- Key to Success in Customer Service: "How You Show Up Each Day"
Who Should Attend: customer service teams, managers, mid-level managers, financial services, healthcare, furniture market authority, nonprofits, entrepreneurs, local, state and federal government.
Facilitator: Dr. Elma Hairston
Mantra: Why Settle for Good When You Can Become Dynamic!

Dr. Elma Hairston ~ Woman of excellence recipient, Black Ink Magazine Power 100 recipient (most influential North Carolinians), business owner, author, motivational speaker, workshop facilitator, and public servant who shows up with charisma, character, and a collaborative spirit that inspires, enlightens, and impacts all she meets. Hairston’s value proposition stems from an expansive sales and marketing corporate environment where she shares her success story to inspire others to maximize potential by offering keys to success in the business, professional, customer service and brand differentiation space. Hairston is Founder and Managing Director of Dynamic Images International LLC, Career Advancements Consultants and Executive Director of Dynamic Images by the Hairston Group® “Professional Style at its Finest,” a community-centered nonprofit designed to provide core skills training for youth and adults in etiquette, business acumen, and professional presentation.