BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20260303T200000Z DTEND:20260303T220000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:2026 Innovation Workshop: AI in the Workplace (Session 2) DESCRIPTION:Artificial intelligence is no longer a future concept\; it's transforming how businesses operate right now. Join the Business High Point Chamber of Commerce for a special Innovation Series session designed exclusively for our members. In this interactive\, small-group workshop\, you'll discover how AI tools can support and streamline your operations\, enhance decision-making\, and potentially give your business a competitive edge no technical background required. Limited to just 20 participants\, this is your opportunity to reflect on implications and readiness\, ask questions\, see live demonstrations.\n\n\n\nLearning Objectives\nUpon completion of this session\, attendees will be able to:\n\n \n\n Discuss the latest developments in AI and implications for businesses\n Identify some of the most relevant and accessible AI tools for their specific industry and business size (Free and Paid)\n Understand how AI can enhance productivity\, customer engagement\, and operational efficiency in practical\, everyday ways.\n Recognize common challenges and ethical considerations when adopting AI in the workplace.\n Connect with fellow chamber members exploring similar AI-driven opportunities.\n\n\n\n \n\n\nYour Facilitators\n \n\nMarcelo Guimaraes\n\nBusiness Strategy\, AI & Digital Marketing Consultant WSI\n\nMarcelo is a Business Strategy\, AI\, and Digital Marketing Consultant at WSI with over 25 years of experience in marketing and strategy. He previously served as an executive in leading CPG company\, holding executive positions across four continents. Marcelo holds an MBA from Alliance Manchester Business School (UK)\, completed specialized training in Artificial Intelligence for Business Strategy at MIT Sloan School of Management\, and is a graduate of WSI's global Strategy and AI certification programs. Trilingual in Portuguese\, English\, and Spanish\, he brings unique global insights to help businesses harness Strategy for growth.\n\n \n\nMarcia Soutto Mayor\n\nBusiness Strategy\, AI & Digital Marketing Consultant WSI\n\nMarcia is a Business Strategy\, AI\, and Digital Marketing Consultant at WSI and a strategic Senior Marketing Executive with 15 years of experience in global organizations\, managing brands and marketing programs at local\, regional\, and global levels. Her career spans executive roles at consumer goods companies\, along with nonprofit leadership across US\, Latin America and Asia. She holds an MBA from Pontif cia Universidade Cat lica do Rio de Janeiro and is a graduate of WSI's global Strategy and AI certification programs. Fluent in three languages\, Marcia combines deep brand expertise with a passion for AI-driven business transformation.\n\n \n\n\n\nSign up today\, Space is limited! X-ALT-DESC;FMTTYPE=text/html:

Artificial intelligence is no longer a future concept\; it&rsquo\;s transforming how businesses operate right now. Join the Business High Point Chamber of Commerce for a special Innovation Series session designed exclusively for our members. In this interactive\, small-group workshop\, you&rsquo\;ll discover how AI tools can support and streamline your operations\, enhance decision-making\, and potentially give your business a competitive edge&mdash\;no technical background required. Limited to just 20 participants\, this is your opportunity to reflect on implications and readiness\, ask questions\, see live demonstrations.
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\nLearning Objectives

\nUpon completion of this session\, attendees will be able to:
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    \n
  1. Discuss the latest developments in AI and implications for businesses
    2. \n
  2. Identify some of the most relevant and accessible AI tools for their specific industry and business size (Free and Paid)
    3. \n
  3. Understand how AI can enhance productivity\, customer engagement\, and operational efficiency in practical\, everyday ways.
    4. \n
  4. Recognize common challenges and ethical considerations when adopting AI in the workplace.
    5. \n
  5. Connect with fellow chamber members exploring similar AI-driven opportunities.
    6. \n
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Your Facilitators

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\nMarcelo Guimaraes
\nBusiness Strategy\, AI &\; Digital Marketing Consultant &ndash\; WSI
\nMarcelo is a Business Strategy\, AI\, and Digital Marketing Consultant at WSI with over 25 years of experience in marketing and strategy. He previously served as an executive in leading CPG company\, holding executive positions across four continents. Marcelo holds an MBA from Alliance Manchester Business School (UK)\, completed specialized training in Artificial Intelligence for Business Strategy at MIT Sloan School of Management\, and is a graduate of WSI&rsquo\;s global Strategy and AI certification programs. Trilingual in Portuguese\, English\, and Spanish\, he brings unique global insights to help businesses harness Strategy for growth.
\n \;
\nMarcia Soutto Mayor
\nBusiness Strategy\, AI &\; Digital Marketing Consultant &ndash\; WSI
\nMarcia is a Business Strategy\, AI\, and Digital Marketing Consultant at WSI and a strategic Senior Marketing Executive with 15 years of experience in global organizations\, managing brands and marketing programs at local\, regional\, and global levels. Her career spans executive roles at consumer goods companies\, along with nonprofit leadership across US\, Latin America and Asia. She holds an MBA from Pontifí\;cia Universidade Cató\;lica do Rio de Janeiro and is a graduate of WSI&rsquo\;s global Strategy and AI certification programs. Fluent in three languages\, Marcia combines deep brand expertise with a passion for AI-driven business transformation.
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\nSign up today\, Space is limited!
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\n LOCATION:Congdon Yards (The Factory\, 3rd Floor) 400 W. English Drive High Point\, NC 27262 UID:e.667.5471 SEQUENCE:3 DTSTAMP:20260416T104204Z URL:https://members.bhpchamber.org/events/details/2026-innovation-workshop-ai-in-the-workplace-session-2-5471 END:VEVENT END:VCALENDAR